Grime is a style of music that emerged from Bow, East London, England in the early 2000s, primarily as a development of UK garage, dancehall, and hip hop.[2] Pioneers of the style include Dizzee Rascal, Wiley, and Roll Deep.
History
[edit] Origins and development
Dizzee Rascal and Wiley were among the first to bring the genre to the attention of the mainstream media in 2003-4, with their albums Boy in da Corner and Treddin' on Thin Ice respectively. Dizzee Rascal garnered broad critical acclaim and commercial success with Boy in da Corner winning the 2003 Mercury Music Prize.[2] Grime has received exposure from television stations including Channel U, Logan Sama's show on London station Kiss FM and the BBC's youth oriented digital radio station 1Xtra.[citation needed]Grime, however, is a cross-pollinated genre, taking influences from a variety of different cultural styles as well as musical ones,[2][6] and is therefore still in many respects considered to be underground music, even after mainstream exposure. It exists in a largely informal economy in which most artists make their debuts on independently-produced battle DVDs[7] that, like mixtapes are sold out of barbershops and make their way around the city. Artists receive a lot of help from Pirates radio stations which keep the public up to date with the music. Even though Grime is very popular in the UK, many recording labels have yet to acknowledge its presence as a genre that can compete in the global market. There is a perception that international major labels don't understand the value of Grime, as DJ Semtex, an A&R for Def Jam Recordings and also Dizzee Rascal's DJ says, "the biggest conflict I have is with major labels because they still don’t get it". He says that they just don't understand the value of grime, and more so UK music as a whole, as other countries do.[6]
Although Grime is recognised as a creative and innovative musical style,[6] there are other contributing factors to its rapid and widespread growth in popularity; the MCs producing current Grime music are overwhelmingly young as a group. The most well known names in the industry such as Dizzee Rascal and Kano both getting their first hits at age 16, with "I Luv U" and "Boys Love Girls" respectively, and the resultant package of "youth making music for youth" is seen as a crucial factor for Grime's success.[7]
[edit] International growth
It was not until the release of his third album, 2007's Maths + English, that Dizzee Rascal experienced international acclaim. He was nominated for the Mercury Music Prize again, and despite the fact that the album was not released in the United States in 2007, it received high praise from international music critics, magazines, websites, and blogs, including Pitchfork Media,[8] Rolling Stone,[9] NME,[10] and Rock Sound.[11] By 2009, he had achieved three Number Ones in a row.The 2005 release of 679 Recordings' Run the Road compilation, showcased some of the most popular grime releases to that point, increasing the popularity and fame of grime and grime artists internationally. A particularly notable grime artist who has had success overseas is Lady Sovereign, who appeared on Late Show with David Letterman, signed to Jay-Z's Roc-A-Fella Records, and whose Love Me or Hate Me became the first video by a British artist to reach number one on MTV's Total Request Live,[12] although her music has departed considerably from her early output on pirate radio stations, and she does not regard herself as a grime artist.[citation needed]The international growth of the UK grime scene has also been evident in recent years with many of the popular grime artists playing on the Urban music stages of the big summer festivals such as Glastonbury, Reading and Leeds and O2 Wireless Festival in Hyde Park. For example Dizzee Rascal played at all these events in the summer of 2008.[13][14]
Grime has evolved over the years and brought new artists to the music type. The most popular Grime artists currently are Dizzee Rascal, Wiley, Kano, Ghetts, Skepta, Chipmunk, Tinie Tempah, Tinchy Stryder, Dappy, Wretch 32, Devlin, Scorcher, JME, Jammer, D Double E, Footsie, Bashy, Lethal Bizzle, Crazy Titch, Durrty Goodz, Giggs, K Koke, Professor Green, Example and Lowkey.
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